Get Social: More PPC Internet Marketing Campaigns

It’s time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords?

Yes and no. Let’s break down the basics of the native PPC internet marketing programs of Facebook, Twitter, and LinkedIn to gain a fundamental understanding of the landscape. We’ll go through a sort of introductory glance at each platform, its advantages, and its PPC program, then we’ll cap off with a key takeaway that spans all these PPC possibilities.

Social-media-PPC-internet-marketing-campaignsFacebook: Everyone’s Social Network

It’s not hard to make a case for Facebook: everyone’s in it. And rule #1 of internet marketing is go where the audience already is.
Facebook offers a variety of ad options that “boost” your presence in the platform; you’ve probably noticed them if you have a personal account, the most prominent (but not complete) of which are:
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7 MORE ‘Need to Know’ Inbound Marketing Terms

7 MORE Need to Know Inbound Marketing Tools - Fruition Interactive

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Have you read our November post “10 Inbound Marketing Terms You Need to Know“? That’s where we list 10 inbound marketing terms to help you understand your marketing department’s lingo. We’re back this month, with 7 more. While that makes 17 marketing terms so far, it’s by no means an exhaustive list. We just thought it the terms would be easier to digest in groups. 

Let’s begin:  

1. Content vs Context

“Content” and “context” are intricately linked inbound marketing terms.

Content refers to all the information your company shares with readers, watchers, and listeners — blog posts, videos, podcasts, slideshows, social media updates, which is the basis for your inbound marketing efforts.

However, for your inbound marketing strategy to be truly successful, you need to release the right content at the right time and place using the right medium. This is where context comes in. Context ensures that content is relevant to your audience wherever they are in the buying cycle.

5 SEO Myths De-bunked!

If you are responsible for the SEO of your Toronto business website, it’s essential that you stay current with the latest changes in internet marketing; however, this can be difficult when you become overwhelmed with information, not all of it reliable.

To help stay on track with your SEO in Toronto we have compiled a list of the most commonly believed SEO myths. Becoming familiar with them will help avoid traps that could otherwise negatively affect the SEO of your Toronto company.

1. Google Search Results

Myth: Google search results almost never change meaning you rarely need to tweak or update your blog

Google rankings change far more often than you may think. In fact, 78 percent of pages change position every day, reports Social Media Today. So, hand-in-hand with keeping your website current, is checking to make sure your pages are always optimized. 

SEO in Toronto | Fruition Interactive

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Marketing X-Ray: Insights for the Canadian Institute’s internet marketing

This is the first in a series of posts where we take a deep look at one company’s online marketing. The intention is to deliver constructive, actionable insights – not just for the business in question, but for any business that may be facing similar challenges.

Canadian Institute Home Page

Overview of the business

For over 25 years the Canadian Institute has been a leading Canadian think tank. Today they produce over 200 events a year nationwide, serving decision-makers  in all major industry sectors, the law, and public policy, with a view to providing information on the leading edge. 

 The Canadian Institute’s Web site serves to promote the Canadian Institute’s events, allowing delegates to register online with eCommerce functionality, as well as offering conference materials for sale and download and offering live and on-demand streaming for select conference proceedings. 

 Commercial success of the Web site depends on four factors:

Whatever Happened to the QR Code?

Can QR codes contribute to the success of your internet marketing campaign? Depending on who you ask you’ll get contradicting answers. So, how would you know whether or not to include QR codes as part of your internet marketing strategy?

QR Codes and Smartphones: A Disconnect in User Engagement

Are QR Codes Part of Internet Marketing? Fruition Interactive

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QR codes started in an automotive company in Japan. It was labeled on car parts and once scanned, you’d receive details about the car. QR codes were adopted in internet marketing mainly because a QR code can store a lot of information that can easily be presented to consumers. With QR codes marketers can lead consumers to the company’s website, sign-up page, or sales page, among others.

All it takes is a smartphone with a QR code reader to move consumers from an offline to online experience. And who doesn’t own a smartphone? According to CRTC Communications Monitoring Report in 2013 over 27.9 million Canadians are mobile phone subscribers and the number has since grown. This year, 55% of Canadians own smartphones, which means more than half of the population can easily access your web content given that they would want to.

But apparently QR codes failed to catch on while the smartphone market continuously grew. So how are QR codes doing as an internet marketing tactic? Marketing charts collated data regarding QR codes, which includes research on how many marketers plan to use QR codes in their campaign and how many consumers are actually scanning code.

10 Inbound Marketing Terms You Need to Know

Do you feel that some days your marketing department is speaking in a different language? Are they swapping terms that you’ve heard before but can’t remember what the heck they mean? We’re here to help, with our list of 10 inbound marketing terms and definitions to keep you in the conversation. Getting the lingo right is critical to making sure your marketing team are in-tune with your business objectives. 

1. Inbound Marketing

Above all, you need to understand what the term inbound marketing itself means. Those who are identifying themselves an inbound marketers are seeking or earning the attention of their customers. They are making the online business easy to find with engaging content that will draw their customer into the site. In contrast, outbound marketing is about pushing the message to the consumer out through traditional advertising, trade shows, commercials, cold calls and even email blasts

10 Inbound Marketing Terms You Need to Know | Fruition Interactive

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2. SEO

Search engine optimization, normally called SEO, is one of the most common terms you can expect to come across in inbound marketing. SEO is the practice of making changes or optimizing of your website or blog to improve rankings in search engines.

How to get the most from your Inbound Marketing Agency

Agencies aren’t turnkey solutions — they need your input and cooperation. You’d be crazy to set and forget everything anyway: inbound marketing is all about increasing your bottom line. So, what do you need to get the ball rolling?

Honest, Transparent, and Complete Communication

In any organization, the communication between management and employees, between departments, and between companies and their hired agencies and firms is critical. Nothing happens without clear communications; in fact, things backfire without it.

Everyone needs to lay all their cards down on the table. The key is honest, transparent, and complete communication. You need a trifecta; nothing less.

Okay, so communication is an encompassing facet in your relationship with your inbound marketing agency. But what particular factors of your partnership should be established from the get-go?
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Which Internet Marketing KPIs Should Every Business Monitor?

Playing parlor games, like pin-the-tail-on-the-donkey can be fun, but trying to track internet marketing performance based on analytic KPIs without clear examination could lead to errors. Gaining a solid perspective on internet marketing performance isn’t a pin-the-tail-on-the-donkey game.

Let’s start with the basics: the usual of internet marketing performance metrics that businesses should monitor, and the associated KPIs.

Measuring Brand Awareness

Brand awareness is a combination of online presence, visibility, and authority, and as such is an integral facet of internet marketing and branding. If you want to track how your brand is doing, you can start with these KPI:

Are your internet marketing KPIs a guessing game?

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New visits – The most obvious metric to keep an eye on when it comes to brand awareness is the number of new visits. The week-to-week or month-to-month increase or decrease of new visits is an established indicator of how effective your search engine optimization practices are, among other things. Sometimes, some many businesses get stuck on new visits, giving it more importance than is due.

Fruition Interactive partners with University of Waterloo Stratford

Today I’m thrilled and honoured to announce a new partnership between Fruition Interactive and the University of Waterloo Stratford Campus.

Growing out of our successful work with University of Waterloo Stratford Campus on the CommerceLab project last year, the partnership gives Fruition early access to  bleeding edge digital media research, the opportunity to be inspired by brilliant young student minds, and the opportunity to sit among the founders and senior managers of some of this country’s most innovative and accomplished companies on the University of Waterloo Stratford Campus Advisory Board.