Have you read our November post “10 Inbound Marketing Terms You Need to Know“? That’s where we list 10 inbound marketing terms to help you understand your marketing department’s lingo. We’re back this month, with 7 more. While that makes 17 marketing terms so far, it’s by no means an exhaustive list. We just thought it the terms would be easier to digest in groups.
1. Content vs Context
“Content” and “context” are intricately linked inbound marketing terms.
Content refers to all the information your company shares with readers, watchers, and listeners — blog posts, videos, podcasts, slideshows, social media updates, which is the basis for your inbound marketing efforts.
However, for your inbound marketing strategy to be truly successful, you need to release the right content at the right time and place using the right medium. This is where context comes in. Context ensures that content is relevant to your audience wherever they are in the buying cycle.