You’ve heard this before, but it’s worth reiterating: buyer personas are essential to your inbound marketing efforts in Toronto and everywhere else. Let’s put it this way:
You know those silhouette headshots of people used as blank avatar profile photos if you haven’t uploaded an actual picture yet? Imagine pitching a sale to one of those. You can’t see their face, you don’t know what they want or how you can help them – you don’t even know if they’re interested in whatever it is you’re marketing.
That’s what you’re doing when you do inbound marketing without buyer personas.