Traditional Search Engine Optimization (SEO) is dead.
There – I said it. Not sleeping. Not pining for the fjords. Dead. As in doornail.
So should you start ignoring search engines? Not one bit; in fact, you should be paying more attention to them than ever. Let me explain.
It’s been all summer in the works, and believe me it’s been hard to keep hush-hush about it, but Fruition Interactive is now a Hubspot Certified Inbound Marketing Partner.
What does that mean? [Read more...]
Search results for “news”: Google.ca vs Google.com
Last time, I talked about some of the differences between Google.ca and Google.com and how they can affect your SEO and your Internet marketing in general.
Today, I want to talk about some specific tactics for making sure your site is Search Engine Optimized for the right Google database – Canada or the USA.
In general, you want your site to give Google as many hints as possible about the geographic market you serve. And here are some practical ways to do that.
When you search Google from Canada, did you know that you see much different search engine results than someone doing the same search from the USA (or the UK or other countries)?
That’s right. Google maintains separate databases for 10 different countries (that’s US, UK, Canada, Russia, Germany, France, Spain, Italy, Brazil and Australia, for those of you scoring along at home). And if you’re in Canada, even if you type Google.com into your browser, Google automatically redirects you to Google.ca, the Canadian version of the site.
And those results can be dramatically different. Take, for example a search for “news” on Google.ca (Canada):
Do you know what your site visitors see when they come to your site?
Unless you’re a marketer with a Fortune 500 company with an Internet marketing research budget of thousands or tens of thousands of dollars for user experience research, chances are the answer is “no.”
Without a huge budget for research, small and mid-sized businesses used to have to rely largely on educated guesswork and, potentially, months’ worth of A/B testing in the real world to optimize their Web site’s ability to generate leads.
But now Fruition can help you start to optimize your site pages, with evidence-based research, before your site has even launched. And at a price – this is the game-changing part – that small and mid-sized businesses can afford.
Here’s the deal.
There are numerous avenues of Internet marketing to venture into, and a plethora of tips and tricks you can apply in each to make the method of marketing more effective. One internet marketing tip, however, encompasses several facets of interactive and digital marketing, and is proven to be effective on several levels: original, quality content is key.
You probably heard it before, said in a different way or written in a different manner. Regardless of how it is said, the truth of it remains, and the advice is worth heeding. In fact, ensuring your website blog provides your visitors with fresh, original content is statistically proven to lead to success:
Over the course of the evolution of Internet marketing, a handful of marketing tools and methodologies have remained useful and effective. Through changing from predominantly interruption-driven efforts to black hat search optimization to inbound marketing and further on to social media, advertising efforts such as landing pages have been pillars of advertising campaigns and rightfully so: if designed correctly and given great market copy, landing pages are very effective in lead generation and lead info capture. often they are also used for direct conversion to sales as well, which means they can be used on both ends of the sales funnel.
Being so central to Internet marketing endeavors, it’s only natural that the better your landing pages perform, the more successful your campaigning becomes. So how do your landing pages fare?
Today’s post is by guest blogger, Al Biedrzycki. Al works at HubSpot as a consultant for the company’s partner agencies (like us). He’s a Boston native and a graduate of Bentley University, the Waltham-based business school from which he acquired a degree in Marketing. Read Al’s full bio or follow him on Twitter.
Let’s pretend for a moment that your website’s homepage is your house. This exercise is actually quite easy—you can start to draw quite a few comparisons without much effort. Think about it—you may have bought your house in the last decade. Perhaps you felt ambitious and built it yourself (if so, nice job). Maybe it’s had some work done (and in hindsight, perhaps the “improvements” are questionable). Seeing the connection? Cool.
You look at your website and start thinking it’s not quite what it should be. You want it to be more eye-catching, more dynamic, and you want it to present your business in a whole new way, especially in this still-wild world of Internet marketing.
There’s nothing wrong with wanting to redesign your website, as long as you have a good reason why you want to do it.
In some ways, a website redesign is harder than designing it the first time. Users are accustomed to your current site and might have trouble adjusting to the new one. If they can’t figure it out right away, they may get so frustrated that they abandon the site for good. That’s why you need to redesign your site for the right reasons.
Here are some bad reasons for doing it:
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