Whatever Happened to the QR Code?

Can QR codes contribute to the success of your internet marketing campaign? Depending on who you ask you’ll get contradicting answers. So, how would you know whether or not to include QR codes as part of your internet marketing strategy?

QR Codes and Smartphones: A Disconnect in User Engagement

Are QR Codes Part of Internet Marketing? Fruition Interactive

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QR codes started in an automotive company in Japan. It was labeled on car parts and once scanned, you’d receive details about the car. QR codes were adopted in internet marketing mainly because a QR code can store a lot of information that can easily be presented to consumers. With QR codes marketers can lead consumers to the company’s website, sign-up page, or sales page, among others.

All it takes is a smartphone with a QR code reader to move consumers from an offline to online experience. And who doesn’t own a smartphone? According to CRTC Communications Monitoring Report in 2013 over 27.9 million Canadians are mobile phone subscribers and the number has since grown. This year, 55% of Canadians own smartphones, which means more than half of the population can easily access your web content given that they would want to.

But apparently QR codes failed to catch on while the smartphone market continuously grew. So how are QR codes doing as an internet marketing tactic? Marketing charts collated data regarding QR codes, which includes research on how many marketers plan to use QR codes in their campaign and how many consumers are actually scanning code.

10 Inbound Marketing Terms You Need to Know

Do you feel that some days your marketing department is speaking in a different language? Are they swapping terms that you’ve heard before but can’t remember what the heck they mean? We’re here to help, with our list of 10 inbound marketing terms and definitions to keep you in the conversation. Getting the lingo right is critical to making sure your marketing team are in-tune with your business objectives. 

1. Inbound Marketing

Above all, you need to understand what the term inbound marketing itself means. Those who are identifying themselves an inbound marketers are seeking or earning the attention of their customers. They are making the online business easy to find with engaging content that will draw their customer into the site. In contrast, outbound marketing is about pushing the message to the consumer out through traditional advertising, trade shows, commercials, cold calls and even email blasts

10 Inbound Marketing Terms You Need to Know | Fruition Interactive

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2. SEO

Search engine optimization, normally called SEO, is one of the most common terms you can expect to come across in inbound marketing. SEO is the practice of making changes or optimizing of your website or blog to improve rankings in search engines.

How to get the most from your Inbound Marketing Agency

Agencies aren’t turnkey solutions — they need your input and cooperation. You’d be crazy to set and forget everything anyway: inbound marketing is all about increasing your bottom line. So, what do you need to get the ball rolling?

Honest, Transparent, and Complete Communication

In any organization, the communication between management and employees, between departments, and between companies and their hired agencies and firms is critical. Nothing happens without clear communications; in fact, things backfire without it.

Everyone needs to lay all their cards down on the table. The key is honest, transparent, and complete communication. You need a trifecta; nothing less.

Okay, so communication is an encompassing facet in your relationship with your inbound marketing agency. But what particular factors of your partnership should be established from the get-go?
[Read more…]

Which Internet Marketing KPIs Should Every Business Monitor?

Playing parlor games, like pin-the-tail-on-the-donkey can be fun, but trying to track internet marketing performance based on analytic KPIs without clear examination could lead to errors. Gaining a solid perspective on internet marketing performance isn’t a pin-the-tail-on-the-donkey game.

Let’s start with the basics: the usual of internet marketing performance metrics that businesses should monitor, and the associated KPIs.

Measuring Brand Awareness

Brand awareness is a combination of online presence, visibility, and authority, and as such is an integral facet of internet marketing and branding. If you want to track how your brand is doing, you can start with these KPI:

Are your internet marketing KPIs a guessing game?

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New visits – The most obvious metric to keep an eye on when it comes to brand awareness is the number of new visits. The week-to-week or month-to-month increase or decrease of new visits is an established indicator of how effective your search engine optimization practices are, among other things. Sometimes, some many businesses get stuck on new visits, giving it more importance than is due.

Fruition Interactive partners with University of Waterloo Stratford

Today I’m thrilled and honoured to announce a new partnership between Fruition Interactive and the University of Waterloo Stratford Campus.

Growing out of our successful work with University of Waterloo Stratford Campus on the CommerceLab project last year, the partnership gives Fruition early access to  bleeding edge digital media research, the opportunity to be inspired by brilliant young student minds, and the opportunity to sit among the founders and senior managers of some of this country’s most innovative and accomplished companies on the University of Waterloo Stratford Campus Advisory Board.

Buyer Personas: How They Can Help Your Business

You’ve heard this before, but it’s worth reiterating: buyer personas are essential to your inbound marketing efforts in Toronto and everywhere else. Let’s put it this way:

Southpark personna | Inbound Marketing Fruition

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You know those silhouette headshots of people used as blank avatar profile photos if you haven’t uploaded an actual picture yet? Imagine pitching a sale to one of those. You can’t see their face, you don’t know what they want or how you can help them – you don’t even know if they’re interested in whatever it is you’re marketing.

That’s what you’re doing when you do inbound marketing without buyer personas.

Social Sharing Tips for the Advanced User

Social media is inexorably tied to your inbound marketing efforts, whether locally in Toronto or even in a global scale. It’s virtually inescapable that you harness the potential of leading networking sites Facebook, Twitter, and Google Plus for your business. After all, you go where your customers are, and between just those three, they have about 1.6 billion users.

Social Media Cartoon Comic - Social Media Overload

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Sharing on social media for you inbound marketing efforts, however, shouldn’t be taken lightly. You probably know some of the basic best practices, but if you want to go deeper – as you should – what else should you know?

Beyond Just Sharing

Using images, posting links, even scheduling your updates and tracking your metrics – everyone knows that these are absolutely essential. Behind the scenes, however, the technical mechanics that make social sharing work can be pretty tricky – and if you know what you’re doing, you can make the most out of it.

Let’s run through a few of the advanced sharing tips you can use in your inbound marketing campaigns incorporating social media (using the top three social networks):

Keywords: Long Tail | Short Tail | Why Do They Matter for SEO?

Using keywords is the first step in the SEO strategy for your Toronto business. If you use keywords correctly, they will drive highly qualified traffic to your site, making a huge impact on your online success.  However, before you can start reaping the benefits of SEO in any Toronto business, you need to have a sound understanding of what keywords are and how to use them effectively.

What Are Keywords?

Keywords are the words and phrases prospects use to seek out content or information on search engines like Google. Some keywords are highly competitive and receive thousands of searches a day — if you chose only these keywords for your Toronto business SEO strategy, you would probably struggle to receive a high ranking on the search results page.
SEO Strategy: Lifestyle Keywords vs Product & Brand Keywords

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If you are looking to target specific demographics rather than your audience as a whole, consider turning to long tail keywords. By most standards, these are phrases of three words or more, although some authorities define them as phrases of at least two words, according to HubSpot – A software marketing platform.  These long tail keywords are more precise, they often less competitive than single keywords and can help businesses find customers at an exact time in the purchase cycle.

ThinDesk boosts lead generation 400% with inbound marketing and AdWords

Toronto-based cloud computing company ThinDesk had a superior product but they weren’t reaching enough people with their message and their Web site wasn’t turning visitors into customers. Fruition Interactive revamped their online content marketing strategy and Web site design to turn their site into a lead generation machine  and then drove traffic to it with SEO services and Google AdWords PPC advertising.

ThinDesk Web site design screen shots

Thindesk inbound marketing and AdWords lead generation results

Millions of businesses use Google AdWords, why shouldn’t yours?

How does Google AdWords help build your business?

1. Connects you with your customers – Your ad will appear as a sponsored link on Google search pages and other related websites including YouTube and Gmail. Most important, you’ll connect with your customer at the exact moment they are looking for your service.

Google Adwords Academy

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 2. Takes the guessing out of advertising – With Google AdWords, you’re in control from start to finish. And you can monitor your campaigns 24/7, to determine how well they are generating new leads.

3. Lets you advertise globally or right in your neighbourhood! – Google AdWords allows you to localize your advertising so you know that you’re reaching the people right in your neighbourhood.

4. Creates targeted mobile campaigns – Google AdWords will adapt your ads across all different types of online devices, or you can focus on just one type of advertising, such as mobile. 

…..And you pay ONLY when someone clicks on your ad. 

To qualify for a $300 Google AdWords coupon you must:

  • Be a new AdWords customer and have an account which is less than 14 days old
  • Have never previously used a coupon
  • Have a billing address in US or Canada

 As soon as you receive your $300 Google AdWords coupon, you can start collecting new leads!  Click here to complete our contact form and we’ll begin the process today