Description

Information architecture for site relaunch

Project Summary

Following the success of their first web site, Toronto's top CHR radio station needed to expand their online offering. Working closely with the client, Fruition created functional specifications for new interactive site tools, created a new organizational structure for the site, oversaw a graphic makeover for the site and completed a competitive analysis of streaming media vendors to enable an exponential increase in the number of online listeners. Fruition's work on this project was honoured for excellence by Radio and Internet Newsletter in August, 2001(With Bluespark Media).

Services Provided

strategy + analysis, usability + experience architecture

The Client Said

They've done a great job with presenting all the important information -- and it's all easy to find.
Radio and Internet Newsletter on Fruition's work for KISS92.