How We Work: Our Process From A to Z

When I meet with a potential client at some point I’m always asked, “so how do we start?” At Fruition, we do things a little differently, which our clients appreciate.

What’s so different about the way we work?  It starts with upfront pricing — not hourly rates — so clients only pay for what they care about most: deliverables with tangible business value; not how much time it took someone to deliver them.

Then there’s our web design and development process, which keeps clients in the loop every step of the way and makes sure that everything that we do stays aligned with their changing business environment.

The best way to tell someone about it is to just spell it all out.

Starting to work with Fruition

Step 1: Strategic Insite™

Every engagement with us starts with a Strategic Insite™ session. We meet with you, listen, and figure out what really matters. From there, we come back with recommendations to improve your online marketing results as well as what it’s going to cost.

We’ll then talk about the recommendations together and refine the direction.  Next, if you like what we’re proposing, we’ll move on to step 2.

Step 2: detailed discovery

In one intensive session, we’ll sit down with your project stakeholders to do a detailed breakdown of your project’s requirements. Branding, audience, technical, business — we cover all the bases and go as deep as possible.

At the end of it, you’ll get an actionable document of your needs around the project, a defined project scope that everyone understands and, most importantly, you get a defined fixed cost for that scope.

Working with Fruition

Our Web design + development process

Working from this requirements document, web development proceeds in 2-week stages (we call them “Sprints”).  Functional and other specifications are prepared throughout the course of these stages, continuously integrating the project’s design and development processes.

At the beginning of each stage, we meet with you to establish priorities and the work that needs to be done during that stage.  The scope of work for each stage is then documented.  At the end of each stage, we meet again to review work completed, to adjust requirements, and identify any emerging requirements.

Ready to get started?

photo credit: jakeandlindsay