We help you figure out the “Why”

When I go to the doctor, which I try to avoid, he typically asks questions and perhaps even runs a couple of quick tests before he prescribes a custom solution to remedy my situation.

I’ve never walked into his office expecting a prescription for something without his initial analysis.  In fact, I wouldn’t want it any other way.  When it comes to my health, I want to know “why” something is being prescribed before we get to the “what.”

Is you experience similar?

How We Work

Over the years, I’ve often thought about this analogy is terms of how I work.  It’s also how Fruition Interactive begins any client engagement.  We like to ask a lot of questions before offering solutions.  We typically like to get a 360 degree look at someone’s business (or situation) before we recommend the “what.”  We wouldn’t feel comfortable doing it any other way.

Why?

Mainly, it’s because most people (not all, but many) don’t think about online marketing in the right context.  Sure, they know what they want (brand awareness, leads, sales), but they think tactics, not strategy.

They ask the “what” questions:

“What’s our web site (and blog) going to look like (do)?”

“What can we do on Facebook and Twitter?”

“What’s it all going to cost?”

Start Asking Why

Everyone gets so excited (and busy) about launching new sites and social media initiatives that sometimes they completely put aside strategy (the why).

Instead of asking “what” ask “why”:

“Why should people come to our web site?”

“Why should we be on Facebook and/or Twitter?”

When you understand the “why”, you’ll then know why people want to be a part of your community, buy from you, and tell others about you.  You’ll know what success looks like.

This is what we help you do.

We ask a lot of questions to help you figure out the “why” (before the what).

So, when’s the last time you had a check-up?

About the Author:

Mitch Fanning is the VP of Strategy & Business Development for Fruition Interactive. He’s spent 10+ years (and put in his 10,000 hours) working with businesses of all sizes, from global brands to Canada’s fastest growing Internet companies ranked in the PROFIT 100. At any given moment, Mitch can be brainstorming ideas for a client, writing for blogs he contributes to, or resting under a tree in a quiet vineyard with @treatqueendiva.

Photo credit: anyjazz65