3 tips for small business social media success

eCommerce TImes is running a useful series of social media tips for small businesses. Among the tips:

Social media are growing increasingly intertwined. Twitter and LinkedIn can be tied together so that your tweets automatically show up on your LinkedIn news feed. YouTube — and just about all other sites with content — have links accompanying every article, video or photo to share across multiple platforms. So if you have a decent video camera and the wherewithal to create a series of instructional videos, you can post them on YouTube and share them on your Facebook page and your LinkedIn profile to drive viewers’ attention to the videos.

The piece hits the basics adequately enough, but falls short in some key areas. You’ll want to do more, for instance, than just monitor what people are saying about your business in social media circles; you’ll want to engage with people who are talking about your business via social media.

via E-Commerce News: SMB: Socializing the Storefront, Part 2: Navigating the Scene.