In a clip that’s fast becoming legendary, the narrator spins a nearly 2-minute tale of technical triumph and innovation — that also happens to be completely made up. Not a word of it is true.
Is this how it feels when you meet with your Web developers? If your Web people can’t talk to you about the Web in ways that connect with the business goals that you understand and care about, it’s time to talk to an interactive agency that puts your business results and customer experience first.
About Kent WakelyKent Wakely is managing partner of Fruition Interactive. He has been dedicated to creating great online experiences since 1993. He has provided strategy, design and project planning and management services to clients such as Scotiabank, Bacardi Canada, Johns Hopkins University, Rogers Broadcasting and the Ontario Ministry of Citizenship. He's been an online marketing columnist for Technorati since 2011.
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