According to eMarketer’s latest report, “Mobile Banking: Financial Services Firms Look to Cash In.”
Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices.
You’d have to assume that Canadian adoption numbers would be even higher than in the US, which traditionally lags us in consumer banking technologies.
The full report, “Mobile Banking: Financial Services Firms Look to Cash In,” also answers these key questions:
- How many consumers already use mobile banking? How many are interested in trying it?
- How many financial institutions are using the mobile channel? What is the extent of their mobile offerings?
- What are the opportunities and challenges in mobile banking?