How To Use Facebook Ads For Social Recruiting

An interesting article from Techcrunch about social recruiting, using CItySearch’s Facebook ads as a case study:Sample Facebook job ad

Facebook ads are highly targetable. Citysearch puts up an ad with a picture of the hiring manager and shows those ads only to that manager’s Facebook friends. […] Since each ad can be “liked,” and thus shared across the social network via the news feed, the ads become implicit referrals.

via How To Use Facebook Ads For Social Recruiting.