An interesting article from Techcrunch about social recruiting, using CItySearch’s Facebook ads as a case study:
Facebook ads are highly targetable. Citysearch puts up an ad with a picture of the hiring manager and shows those ads only to that manager’s Facebook friends. [...] Since each ad can be “liked,” and thus shared across the social network via the news feed, the ads become implicit referrals.
About Kent WakelyKent Wakely is managing partner of Fruition Interactive. He has been dedicated to creating great online experiences since 1993. He has provided strategy, design and project planning and management services to clients such as Scotiabank, Bacardi Canada, Johns Hopkins University, Rogers Broadcasting and the Ontario Ministry of Citizenship. He's been an online marketing columnist for Technorati since 2011.
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