Small Biz Lead Gen Surges with Social Media

We see this all the time with our customers and our own efforts, but it’s nice to see it validated in the wider world, too:

not only can inbound marketing bring leads for less money but it can also double average monthly leads for small and medium-sized businesses. Creating a community of followers through Twitter and a regularly updated stream of content on a blog builds engagement, boosts the company’s presence on Google and ultimately bring in more potential customers.

via Small Biz Lead Gen Surges with Social – eMarketer.