Mobile Fundraising 101

Rachel Foster at Fresh Perspectives has published an interview with me that she did earlier this year. It’s designed to give non-profits an overview of the opportunities and challenges they’ll encounter as they consider a mobile fund-raising strategy:

The relief efforts in Haiti and Chile confirmed that organizations can raise a lot of money in a short amount of time through mobile fundraising. It provides immediacy – a donor receives a call to action and responds right away. Donors may not have access to their computers or the Internet when they’re exposed to your fund-raising message – watching TV, listening to the radio, seeing a billboard or reading a newspaper – but they probably have their mobiles within arm’s reach.

Fundraising Article | Mobile Fundraising 101.