Forrester’s new tool helps you build social media profiles for your market

I just came across this cool tool from Forrester Research that lets you build a profile of your target markets’ social media participation by entering some basic demographic data about them. Forrester says it best:

Forrester’s Social Technographics® classifies consumers into six overlapping levels of participation (see short presentation). Based on our survey data we can see how participation varies among different groups of consumers, globally. We also analyze the participation of people who buy technology.

Use the tool