Facebook tries to clean up its ad act

So it seems like Facebook is aiming to restore the reputation of its somewhat degraded ad platform. According to C|Net:

You’ve probably seen these ads: they make it look like they’re geared to you (“28, female, and living in Boston? Try this…”), but the rest of the message and the product itself are actually fairly generic. According to ClickZ, Facebook has built an “evaluation program, part automated and part human” to give the thumbs-down to ads “featuring user attributes that are deemed irrelevant to the actual offer.”

The big question form here: is it too late? Has the user experience of FB ads been so degraded that users will  tune them out for keeps?

Facebook: That ad is not actually targeted | The Social – CNET News.