Facebook directs more online users than Google

According to this report in the SF Chronicle, Facebook and other social media sites are now driving more traffic to major portal sites like Yahoo! and MSN than Google does.

To me, this stat on its own is startling, but not so hugely surprising — who, exactly, searches Google for content on Yahoo! or MSN? But as a harbinger of broader changes — and apparently Facebook and other social networking sites are catching up with organic search as traffic driver for other categories of sites, too — it’s very interesting.

At Fruition, we’ve long recommended that our clients use social networking as a force-multiplier for their search marketing efforts, and this evolution should really underline that advice.

Facebook directs more online users than Google. (SF Chronicle)