New study : non-profit use of mobile messaging

mobileactive and M+R have teamed up to deliver the first ever study of non-profit use of mobile messaging for fundraising, advocacy and more.

Some quick conclusions:

• the churn rate for mobile subscriber lists is higher than for email
• response rates for both fundraising and advocacy appeals can be substantially higher for text messaging than for other media like email marketing
• merging subscriber data from opt-in email lists is the most common and effective way for non-profits to grow their mobile lists

Download the full study and view a summary at mobilebenchmarks.org.