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Google quietly rolls out real-time search

January 13, 2010 by Kent Wakely Leave a Comment

Buried beneath the news of the Nexus One (AKA the Google phone) launch last week is Google’s roll-out of real-time search — Twitter tweets and blog posts are now indexed by the search engine within minutes or seconds (instead of days). This is going to have big implications for search marketers.

(We can only hope that this doesn’t mark the beginning of a new era of Twitter spam, designed merely to drive higher search rankings rather than to add real value to the online conversation.)

Here, Google Fellow Amit Singhal explains how tweets and other real-time Web information is captured by Google search.

Amit Singhal explains real-time search

(via Technology Review)

 
Filed Under: Company News, SEO / SEM
About Kent Wakely

Kent Wakely is managing partner of Fruition Interactive. He has been dedicated to creating great online experiences since 1993. He has provided strategy, design and project planning and management services to clients such as Scotiabank, Bacardi Canada, Johns Hopkins University, Rogers Broadcasting and the Ontario Ministry of Citizenship. He's been an online marketing columnist for Technorati since 2011.

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